In the language of the Winnebago Indian,
Ishnala means “By Itself Alone”

Symbolized by the point of rock extending into the peaceful water of Mirror Lake. Long before the arrival of the first settlers, Ishnala was a ceremonial ground for the Winnebago Indians.

Pioneer settlers purchased Ishnala from the Winnebago tribe in 1826 and a log cabin trading post was constructed. In 1909, the Coleman family purchased the cabin and built their dream home. The original stone fireplace, log walls and staircase still remain as part of the restaurant’s architecture.

In 1973, Ishnala’s current owner, Robert Prosser, began working as a busboy for the Hoffman Brothers’ 8 restaurants, and over many years, he worked his way up to work directly with the Hoffman’s in the management of their restaurants which included Ishnala. Robert considers it a great honor and privilege to continue the outstanding tradition that that began in 1953.
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Born in the Outer Sunset, San Franpsycho originally began as a surfing film documenting the local Ocean Beach surf scene in 2001. After the film, fans identified with the name and demanded we make clothing. So we learned the art of screen-printing, creating various garments in a dark basement by night, and selling out of of an orange and black zebra-striped van named Big Chaos by day.

Grab a tee and surf into the sunset our summer collection has never been so full of sunshine we love colored design and vibrant prints. Get our collection exclusive online today to impress your surroundings.

Welcome to the surf club. Discover the best way to express yourself.

It’s a bird, it’s an airplane, it’s a surf manic, no matter how strong is the wind or how big are the waves, these are the top 3 surfboards you should have in you garage!

Long sleeves, short sleeves, no sleeves we have them all. To make sure you always wear what you feel like these are the top 10 cuts, top 10 colors, top 10 prints you should have in your wardrobe.